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How to Find the Right Marketing Strategy for Your Business

We all know that marketing is the key to the growth of any business, but not all marketing strategies are the same. Finding the right marketing technique for your business can be a bit of a challenge if you don’t understand the impact of each option. That’s what we are here for: making your life easier and helping with all of your marketing!

Social Media Images – Social media is the most affordable form of advertising available You likely already have a following on that platform, so posting new images featuring your specials, new hours, promotions etc. can be a great way to get the word out. We recommend social media posting for every business. Our marketing team can even help you to create custom images for your promotions.

Player Reward Cards – All customers love a loyalty program. Using our reward punch cards allow your gaming customers to redeem special rewards based on the number of times they play at your business. Typically, this an additional $10 of slots play or a free menu item after 10 visits, but you can find the right fit for your business. This is a great way to keep your players coming back for more and showing that you value their allegiance.

A-Frames – These are a great solution for any location near a sidewalk to attract foot traffic. Simply popping the a-frame out on the sidewalk during your open hours will draw in passersby and let them know what you have available. This is perfect for any establishments located in a downtown area where there are lots of people walking by.

Local Newspaper/Magazine Ads – Print ads can be a great way to get the message out to our local community, but there are limitations on tracking your revenue from an ad like this. Before signing a contract with a print agency, and before submitting an ad, we encourage you to speak with our marketing team to ensure you are getting the best deal and you are featuring ads that are easily tracked.

Posters – We have the ability to make custom posters in a variety of sizes for display behind the bar, in your game room, or in your restrooms. This is a great way to spread the word about a special or promotion to people who are already inside of your establishment, but they will not help to attract new business.

Direct mailers – Direct mailers are a fantastic way to attract new customers by reaching out to your local community. These mailers get delivered to every residence in a designated area and it ensures that your message is being received by those you are trying to target. Adding coupons or $10 for 10 specials to the mailer is a great way to entice new customers to check out your establishment.

Neon Signs – The brightest way to let those outside know you have gaming inside. These signs are visible from the road and sidewalk day or night. If the front of your business is not visible from the road or parking lot, these signs may not be the best solution for you.

Radio Ads – Radio ads can be hit or miss. We recommend before signing a contract for a radio ad, that you speak with our marketing team to ensure you are getting the right messaging on the right channels during the right hours. If your ads are played at the wrong time or you do not have a defined message, it might be a waste of airtime.

Table Tents and Counter Signs – These are a great way to share special messages with those already in your business. Let them know about specials, promotions, or your gaming area. Our team can whip these up for you.

Window and Door Decals – These custom decals can be applied right to the glass in your establishment to ensure you stand out on your street with unique signage. Not only can you let passersby know that you have gaming, but you can use these decals to provide privacy for your gaming room. The decals can be designed to be fully opaque or allow those inside to see out through small perforations.

Feather Flags and Banners – These promotional materials are designed to attract attention from those driving by. Flags and banners are ideal for any business that is next to a road. These are designed to withstand the elements of every season and be great signage for your gaming area.

Billboards – Billboards are great for getting your name out there and getting a lot of views. What we have learned from experience is that highway billboards are not great and bringing in new customers. Most people traveling on major highways are focused on their destination and your message is not going to divert them. However, smaller, local billboards can sometimes do the trick. By advertising on a billboard in your town, you are ensuring that local residents see your billboard on their daily commute. You get the opportunity to repeat your message over and over, in hopes of eventually sparking curiosity and developing a new customer.

To learn more about the best marketing strategy for your business, please reach out to your Account Executive. They are there to brainstorm ideas with and think through marketing concepts with you.


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