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Facebook: Best Practices for Business Owners

Once you’ve set up your business’s Facebook page, it’s time to start creating content and engaging with your business’s followers. Here’s how to use Facebook to market your products and services.

1. Respond to messages.

With Facebook Messenger, you can reply to customers’ messages as your business. Your inbox is located at the top of your page when you’re signed in as a page admin.

Facebook Messenger is a tool and customers expect you to use it. In fact, Facebook tracks the response rates and times of business pages so customers know how quickly they can expect an answer. Facebook Messenger is attractive to customers because they expect a fast response, and many people are more comfortable live-chatting than calling.

2. List your basic contact information.

If people are wondering when you open or what your phone number is, they may visit your Facebook page to find out. They’ll also want to know your address if they want to stop by or pick up a curbside order. A Facebook business page is a one-stop shop for listing all this information.

3. Be personable, not just promotional.

Even though you’ve created a business Facebook page to connect with customers and ultimately to make sales, your audience doesn’t want to see advertisements. Try to create personable and engaging Facebook posts.

4. Offer giveaways and contests.

It’s difficult to drive organic traffic on Facebook, but regularly running giveaways and contests helps. Your ME Gaming Account Executive can help you brainstorm ideas to get things started.

5. Share relevant content from other sources.

It can be time-consuming to create and share only original content. Curating content from other sources can save time and effort. Feel free to share local news or events that pertain to your customers or your business.

6. Stay Engaged.

Don’t publish a post and then not open Facebook for a week. Create and share posts to engage with your audience. Respond to comments, questions, and concerns. If you’re having conversations with your followers, they’re more likely to become your customers.

Another way to be engaging on Facebook is by using its polling features. It’s a great way to start a conversation or get to know your customers’ opinions. To create a poll, go to your Page Manager, and select “Create a poll” from the icon menu below the Write Something box.

7. Highlight business milestones.

Highlight company milestones and celebrate anniversaries on Facebook. These posts usually engage your audience and will make you seem more personable. If you’re offering special promotions for milestones or anniversaries, promote them on your page as well.

There are unlimited possibilities when it comes to using Facebook for your business. These are just 7 of the best practices that we recommend to all of our customers. Follow us on Facebook to stay up to date on our announcements and to read more articles like this.


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